The Cyber Brain
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Customer Insights

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Why You Shouldn't Be Engaging with the CISO

For all the time, money, and energy spent crafting campaigns for CISOs, the real decision-making often occurs elsewhere—within the technical teams or lieutenants tasked with evaluating and implementing solutions.

Dani Woolf

Customer InsightsCustomer Insights

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Why Cybersecurity Maturity Models Matter to GTM Teams and How Use Them Effectively

A maturity model isn’t just an assessment tool; it’s a roadmap that, if applied thoughtfully, can transform how we align solutions with customer needs and drive real business growth.

Dani Woolf

Customer InsightsCustomer Insights

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"Ghosting" Customers? Why Only Reaching Out at Renewal Time Damages Trust and Limits Growth

Vanishing between renewals kills trust, fuels churn, and makes your brand forgettable. Here’s why reaching out only at renewal time could be the silent killer of your customer relationships—and what to do instead.

Dani Woolf

TemplatesTemplates

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Mastering the Art of Reading the Room: A Guide for Cybersecurity Vendors

Understanding your audience’s non-verbal cues and adapting your message accordingly can make the difference between a winning pitch and a wasted opportunity.

Dani Woolf

ToolsTools

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The Top Cybersecurity Marketing and Sales Do's and Don'ts to Follow

The cybersecurity sales landscape is full of avoidable missteps that just make security practitioners tune out. If you’re a vendor, it's time to stop making these common mistakes and start adopting healthier alternatives.

Dani Woolf

Customer InsightsCustomer Insights

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The Real Reasons CISOs Don’t Buy

Operability, data relevance, ease of use, and cost efficiency matter more than flashy features when selling to CISOs—let's learn the questions you need to ask to close the deal.

Dani Woolf