Search
Go Back to CyberSynapse
Logo
Cyber Brain
Log in
Subscribe
Customer Insights
Deep Thoughts
Playbooks
Templates
Tools
Logo
Search
Go Back to CyberSynapse
Cyber Brain
Customer Insights
Deep Thoughts
Playbooks
Templates
Tools
Log in
Subscribe

Most Recent

Inside the CISO Mind: 7 Takeaways from Sitting as a Fly on the Wall of a CISO Panel

Customer Research Playbook: Ideal Customer Profile (ICP) Discovery and Validation

We Do the Buyer Research. You Make the Right Moves.

What I Learned Watching Wiz Run Circles Around the Cybersecurity Industry

How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge

Justifying the ROI of Qualitative Customer Research: A Step-by-Step Guide for Product Marketers

Template: Developing a Customer Research Plan That Delivers ROI

Why Security Teams Resist Full Tool Replacements—And What Vendors Can Do About It

Cybersecurity Marketing in 2025: Get Ready to Burn the Playbook (or Get Burned)

Introducing: The Confident Cyber Marketer Series

Buyer Pain Points

+1

Inside the CISO Mind: 7 Takeaways from Sitting as a Fly on the Wall of a CISO Panel

Inside the CISO Mind: 7 Takeaways from Sitting as a Fly on the Wall of a CISO Panel

I’ve sat in too many conversations like these over the last few years. And this one reinforced just how misaligned many security vendors still are with the people they're trying to sell to.

Dani Woolf
Dani Woolf

Subscribe to Our Newsletter

The latest news, articles, and resources, sent to your inbox monthly.

I consent to receive newsletters via email. Sign up Terms of service.

Trending

Playbooks

Justifying the ROI of Qualitative Customer Research: A Step-by-Step Guide for Product Marketers

Justifying the ROI of Qualitative Customer Research: A Step-by-Step Guide for Product Marketers

Buyer Pain Points

+1

Inside the CISO Mind: 7 Takeaways from Sitting as a Fly on the Wall of a CISO Panel

Inside the CISO Mind: 7 Takeaways from Sitting as a Fly on the Wall of a CISO Panel

Deep Thoughts

What I Learned Watching Wiz Run Circles Around the Cybersecurity Industry

What I Learned Watching Wiz Run Circles Around the Cybersecurity Industry

Buyer Research Playbooks

Buyer Insights

Customer Insights

Inside the CISO Mind: 7 Takeaways from Sitting as a Fly on the Wall of a CISO Panel

Inside the CISO Mind: 7 Takeaways from Sitting as a Fly on the Wall of a CISO Panel

I’ve sat in too many conversations like these over the last few years. And this one reinforced just how misaligned many security vendors still are with the people they're trying to sell to.

Dani Woolf
Dani Woolf
Why Security Teams Resist Full Tool Replacements—And What Vendors Can Do About It

Why Security Teams Resist Full Tool Replacements—And What Vendors Can Do About It

Security professionals aren’t looking for new vendors to come in and tell them that their current stack is broken. They’re looking for solutions that work with what they already have, not against it.

Dani Woolf
Dani Woolf
"Ghosting" Customers? Why Only Reaching Out at Renewal Time Damages Trust and Limits Growth

"Ghosting" Customers? Why Only Reaching Out at Renewal Time Damages Trust and Limits Growth

Vanishing between renewals kills trust, fuels churn, and makes your brand forgettable. Here’s why reaching out only at renewal time could be the silent killer of your customer relationships—and what to do instead.

Dani Woolf
Dani Woolf
Why You Shouldn't Be Engaging with the CISO

Why You Shouldn't Be Engaging with the CISO

For all the time, money, and energy spent crafting campaigns for CISOs, the real decision-making often occurs elsewhere—within the technical teams or lieutenants tasked with evaluating and implementing solutions.

Dani Woolf
Dani Woolf
Why Cybersecurity Maturity Models Matter to GTM Teams and How Use Them Effectively

Why Cybersecurity Maturity Models Matter to GTM Teams and How Use Them Effectively

A maturity model isn’t just an assessment tool; it’s a roadmap that, if applied thoughtfully, can transform how we align solutions with customer needs and drive real business growth.

Dani Woolf
Dani Woolf

More Resources

Cooking with CISOs Banner
The CyberNest
About Audience 1st Podcast

PRODUCT

Platform

USE CASES

Positioning & Messaging

ICP & Segment Clarity

Sales Demo Optimization

Campaign Launch Readiness

PMF & Design Partner Validation

PRICING

Pricing & Packaging

Book a Clarity Call

COMPANY

About Us

Contact Us

Help Center


© CyberSynapse. All rights reserved.

Terms of Use

Privacy Policy

Security