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Buyers Journey

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Customer InsightsCustomer Insights
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Why Cybersecurity Maturity Models Matter to GTM Teams and How Use Them Effectively

Why Cybersecurity Maturity Models Matter to GTM Teams and How Use Them Effectively

A maturity model isn’t just an assessment tool; it’s a roadmap that, if applied thoughtfully, can transform how we align solutions with customer needs and drive real business growth.

Dani Woolf
Dani Woolf
PlaybooksPlaybooks
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Customer Research Playbook: Understanding the Buyers Journey

Customer Research Playbook: Understanding the Buyers Journey

This playbook aims to map out the complete buyer’s journey, from initial awareness to final decision-making. It will explore how potential customers discover, evaluate, and choose solutions, uncovering motivations and pain points at each stage.

Dani Woolf
Dani Woolf
The most accessible and comprehensive qualitative customer research you'll find in the cybersecurity space.

The Cyber Brain

The most accessible and comprehensive qualitative customer research you'll find in the cybersecurity space.

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