The Cyber Brain

The Cyber Brain
Archive
Page 3

A Guide to Getting Stakeholder Buy-In for Qualitative Customer Research

Learn how to get stakeholder buy-in for qualitative customer research in cybersecurity companies and discover practical steps to engage decision-makers and secure support for your initiatives.

Dani Woolf

Deep ThoughtsDeep Thoughts

18 Hard Hitting B2B Customer Research Truths To Level You Up in 2025

Discover the untold truths of B2B customer research in this practical guide. Learn real-world strategies to engage customers, act on insights, and drive business growth.

Dani Woolf

Deep ThoughtsDeep Thoughts

What Does It Mean to Democratize Customer Research in a Cybersecurity Organization?

Who says customer research should be confined to a handful of analysts hoarding insights like they're state secrets? We say: unleash the power of knowledge! Everyone from marketing to sales deserves a VIP pass to the buyer's brain—because guessing what customers want is so 2010.

Dani Woolf

TemplatesTemplates

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Mastering the Art of Reading the Room: A Guide for Cybersecurity Vendors

Understanding your audience’s non-verbal cues and adapting your message accordingly can make the difference between a winning pitch and a wasted opportunity.

Dani Woolf

ToolsTools

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The Top Cybersecurity Marketing and Sales Do's and Don'ts to Follow

The cybersecurity sales landscape is full of avoidable missteps that just make security practitioners tune out. If you’re a vendor, it's time to stop making these common mistakes and start adopting healthier alternatives.

Dani Woolf

Customer InsightsCustomer Insights

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The Real Reasons CISOs Don’t Buy

Operability, data relevance, ease of use, and cost efficiency matter more than flashy features when selling to CISOs—let's learn the questions you need to ask to close the deal.

Dani Woolf

Deep ThoughtsDeep Thoughts