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We Do the Buyer Research. You Make the Right Moves.
This month, I put our messaging through the fire again. I asked our ideal customers in our community a simple question: “Which message actually resonates with you?” The overwhelming response was refreshing.
Dani Woolf
March 27, 2025
Every month, I test messages with the people who matter most.
Not my team.
Not our investors.
I test with our buyers.
The ones who are in the arena—feeling the pressure, navigating the chaos, and making hard decisions that impact real businesses.
They're the ones who carry the consequences when go-to-market teams get it wrong.
This month, I put our messaging through the fire again. I asked our ideal customers in our community a simple question:
“Which message actually resonates with you?”
The overwhelming response?
That line didn’t come from a brainstorm.
It came from weeks of buyer conversations, signal testing, and blunt feedback.
And it confirmed something I’ve been hearing for months:
Vendors don’t have time to do buyer research because they’re too busy putting out fires.
Why We Doubled Down on Buyer Research as a Service (BRaaS)
I’ve spent the last decade watching GTM teams waste time, budget, and goodwill chasing assumptions.
The pattern is predictable:
Teams build products and campaigns based on internal narratives
Sales cycles stall because messaging doesn’t land
Buyers walk away because vendors don’t understand what they actually care about
And when I talk to those same buyers, the frustration is obvious.
“They don’t get our world.”
“It’s just more noise.”
“They solved a problem I don’t even have.”
That disconnect doesn’t just hurt brand perception. It slows growth. It leads to missed revenue. And in cybersecurity, it erodes trust fast.
We built CyberSynapse as a fully managed services and platform to change that.
What Does a Fully Managed Buyer Research Service Look Like?
We’ve turned qualitative buyer research into a managed service—so your team can focus on execution, while we deliver the clarity you need to move faster and smarter.
What It Looks Like:
We recruit actual security practitioners from our opt-in network (CISOs, security leaders, and technical buyers)
We interview them based on your biggest growth questions
We deliver a custom buyer insights report in 30 days or less
No surveys. No guesswork. No analyst fluff.
Just clear, actionable feedback straight from the people you’re trying to reach—delivered in their own words.
Why This Matters
You don’t need more content.
You don’t need more dashboards.
You need real, defensible buyer truth that answers questions like:
What messages resonate and which ones miss?
How are buyers actually evaluating your solution?
What do they wish you’d stop doing in your marketing and sales outreach?
What causes churn and what keeps them loyal?
We don’t just collect data. We help you make it count. Where it matters. And when it matters.
Who It's For
If you're in cybersecurity and you're responsible for growth—this is for you:
Product marketers who need messaging that actually lands
Demand gen teams tired of campaigns that flop
Founders and GTM leaders trying to find product-market fit
Sales teams who want to close faster with fewer stalls
Executives who need buyer-backed insights to justify big bets
What You Can Do With BRaaS
In 30 days or less, you’ll have real-world cybersecurity buyer intelligence to:
Validate messaging and sharpen positioning
Improve sales effectiveness and win rates
Build campaigns based on buyer truth, not hunches
Launch faster with less risk
Reduce churn and improve onboarding
Nail brand perception and competitive differentiation
Prioritize the right features and roadmap bets
Equip leadership with board-ready buyer insight
What Our Community Is Saying
"The ultimate litmus test between fluff and reality. You can take that to the bank."
"What marketers and security folks have been waiting for for a long time."
"CyberSynapse offers deep insights and detailed analysis to understand what buyers are really looking for."
"The single source of truth walking database of marketing do's and don'ts in the cybersecurity industry."
When you’re not hearing directly from your buyers, you’re building on noise.
You’re guessing why deals are stalling. You’re chasing personas that don’t reflect reality. You’re tweaking messaging that was wrong from the start.
I’ve been there. I built campaigns that looked great in a slide deck—but crashed in-market. What changed everything for me was learning to listen first, then build.
That’s what CyberSynapse is about.
It’s not just buyer research. It’s a new standard for how growth happens in cybersecurity.
Let us cover your BRaaS.
We’re already working with leading cybersecurity companies who are tired of flying blind. If you’re ready to stop guessing and start growing with confidence:
Let’s understand about what your buyers really think—so you can stop wasting time and start making moves that actually matter.
Dani
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